To ensure we can report the most accurate data, we’ve made important changes to the ways we calculate and talk about some of our numbers.
Just before we get stuck into the numbers, I’d like to say a very big thank you to all of the data partners and providers who’ve made this year’s reports possible, especially:īefore we begin: important notes on changes to our methodology Why we need to change the metrics that guide our social media ‘mix’. Why mobile is essential, but not the only answer and The rapidly growing importance of ecommerce
The evolving demographics of online audiences Some of the key themes to look for in this year’s reports include:Ĭhanges in how people search for information and brands
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